Web Design And Development - Has Your Website Design Achieved Its Full Potential?
Do you know what is the best marketing tool available to your business? Your Web site! If your site is only providing information or selling products then you have not exploited the marketing potential your site yet. A web site can provide valuable information about how the customers interact with the site during their visits. This information can then be used to improve the site to better serve the visitors.
A good point to start is to ask some key questions.
* Why are people visiting your site?
* Where are they coming from?
* What pages the site are they visiting?
* How long do they stay a particular page & the site?
* What percentages people are taking action while the site? For example registering or making a purchase.
* What is the source traffic to the web site?
To answer the questions listed above you need to start capturing data. Good news is that not so tough to track this information. Ask your web hosting company to provide the website traffic reports. If the reports are not available then ask them to provide the server logs & the reporting tool so that you can do the analysis. The reports will provide the following information.
* Sites that are sending you the traffic
* Search engines sending the traffic your way
* Keyword searches that cause the traffic from the search engines
* Landing pages your site & the web pages that attract the most views
* Most popular pages the site
* Exit point from your site
Bring customers to your site & make them stay
Next you have to use the information the reports to improve your site including making modification to the pages content links or the navigation flow the site. You will also use the information to fine tune the search engine marketing strategy so that you drive the right customers to your site. It is more important to send the right customer that fits the target profile.
If possible conduct a usability study your website. It could be as easy as bringing a couple friends & watch them use the site & getting their feedback regarding the navigation colors fonts & your web design & development. Number one reason people visit websites is to find information. Make easy for them to find it. Do not make them work hard to get the information they are looking for.
Once you have attracted a prospective customer to the site you need to give them a reason to stay & buy from you. Running promotions is a good way to get the customer to buy & make them excited to return the future.
Develop a database prospects
Get the visitors to share their contact information especially their email with you. Ask them to sign up & get their permission to contact them & send them useful information like special offers via email. This will help you to build a relationship with them. Offer just enough information the emails to whet their appetite & get them to return to the website for the rest. Send the emails at regular intervals but not so frequently that starts to look like spam & forces the recipient to unsubscribe from your mailing list.
Your website is an important marketing tool. Use to engage & inform your customers & build a relationship with them. Create the right content to attract users to your site & keep them there long enough to make a purchase & then give them a reason to return.
Before you select a vendor compare price quotes from multiple web design companies.
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